Job Details

Position: Web Content Designer (Ref: 11799)
Location: Hartford, CT 06103 United States
Duration: 1 Years 1 Months 9 Days - Contract
Openings: 7
Deadline: 10/31/2022
Pay Rate:Login


The Content Developer will work closely with our cross-functional project team focused in building and improving the digital government services. The Content Developer will support the mission by assessing and creating content for websites, knowledgebase hubs, chatbots, and digital applications. An ideal candidate should know content inside and out – how to structure it, how to write it, and how to use it in UX design. You must be more than a writer and must show a deep understanding of content and service design and how to creatively apply it. You will need to have a mastery of our audience and how your content will address their needs. In addition to knowing how to write for both broad and specific audiences, the candidate will also need to utilize content marketing tactics, SEO skills, and an ability to work in an Agile environment.

**Fully Remote**

Content Development – At least 3 years of measurable experience in the following:
• Developing a content strategy that guides the creation of clear and well-structured content for the product or service
• Planning for the discovery, structure, process, creation, delivery, governance, and archiving of content
• Aligning content with business goals, stakeholder objectives, and user needs
• Inventorying and auditing of content on a local or enterprise level
• Copywriting – a high proficiency in writing for real people and motivating them to action
• Conducting in-depth research on industry-related topics to develop original content and optimize current content
• Developing content for blogs, articles, webpages, , and ”how to” guides
• Implementing core content goals that will capture attention and promote engagement from the target audience
• Repurposing content in new ways to reach new audiences through multiple channels
• Assisting the marketing team in developing content for advertising, social media, and email campaigns
• Proofreading content for errors and inconsistencies
• Developing content using the best-practice principles of digital content design

SEO and analytics – At least 3 years of experience with the following:
• Conducting keyword research and using SEO best practices to increase SERP results and build traffic to content
• Creating headlines and body copy that utilize data from keyword research to help capture audiences
• Discovering and developing proper KPIs and implementing ways to measure content success
• Using research and analytics data to make sure content is meeting user needs

Content Optimization and Governance – At least 3 years of experience and use cases with the following:
• Identifying customers’ needs and recommending new content to address gaps in our current content
• Optimizing and categorizing content to align with an information architecture
• Working with subject matter experts to write clear text in plain language that achieves defined goals
• Reviewing and improving existing content for accuracy, legibility, accessibility, and compliance with State Content Guidelines
• Structuring content to reflect how users like to engage with online material and address how they access material through different devices
• Setting up governance models that support the maintenance of content after publishing
• Maintaining content to ensure it’s discoverable, relevant, and always updated

Knowledge, Skills, and Ability

Content Development
• Knowledge of content management systems
• Excellent writing and editing skills
• Content marketing
• SEO and analytics
• Knowledge/experience with project management tools (Microsoft Office Suite, Teams, Jira)
• Effective communication skills
• High emotional intelligence

Performance in Complex Situations
• Ability to distill complex concepts into simple ideas
• Exceptional verbal and written communication skills
• Demonstrated ability to meet deadlines, handle and prioritize simultaneous requests, and manage laterally and upwards
• Comfort in blazing a path through an ambiguous work environment
• Prioritization, organization, and triage in an independent environment

Team Player
• Supporting teammates’ skills and behaviors development and delivery
• Communication and collaboration with state-wide partners
• Creative and analytical thinking with strong problem-solving skills
• Judgement in dealing effectively and diplomatically with government staff
• Ability to maintain strict confidentiality

Preferred Skills & Qualifications

Other Desirable Skills
• Bachelor's degree in Communications, Marketing, English, Journalism, or related field
• 3 years of content writing or copywriting experience for a company or institution in a full-time role with defined project-driven goals
• Experience creating and managing content for customer-facing tools such as chatbots, helpdesk services, and knowledge base/FAQs
• A portfolio of published online content
• Industry certification in a field-related discipline
• 1 year of customer relationship management platforms such as Salesforce
• 1 year of web content management platforms such as Sitecore

Required / Desired Skills

  • Content marketing (Required 4 Years)
  • Salesforce (Required 4 Years)
  • SEO and analytics (Required 4 Years)
  • Sitecore (Required 4 Years)
  • Web content management systems (Required 4 Years)
  • Writing and Editing Skills (Required 7 Years)
  • Bachelor's degree in Communications, Marketing, English, Journalism, or related field (Required 4 Years)
  • Communication skills both verbal and written (Required 4 Years)

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